The Crowd Goes Wild for International Athletes on Viral Video Chart

Olympic and Non-Olympic Sports Emerge as Common Theme Among Hit Online Videos

By Published on .

That Nike landed the No. 1 spot on this week's Viral Video Chart with its adorable pep talk for the world's sportiest babies is no surprise, but the chart's focus on all things athletic doesn't end there. Samsung came in at No. 2, garnering 18.6 million views in the last week for its Olympics campaign "The Anthem." It also snagged the number five spot for its inspirational #DoWhatYouCant campaign in which South Sudanese athlete Margret Rumat Rumat Hassan takes center stage.

Kia contributed to the fanfare with its "Sportage X Adventure" campaign spot, which garnered 17.3 million views in the last week.

1
Unlimited Future
NEW
Nike
Wieden + Kennedy
Views this week: 27,110,449
Spot last week: NEW
2
The Anthem
NEW
Samsung
Leo Burnett
Views this week: 18,692,459
Spot last week: NEW
3
Aquila's First Flight
3%
Facebook
NA
Views this week: 17,548,957
Spot last week: 1
4
Sportage X Adventure
12%
Kia
NA
Views this week: 17,317,238
Spot last week: 2
5
#DoWhatYouCant
132%
Samsung
Leo Burnett Chicago
Views this week: 16,278,241
Spot last week: 8
6
Perfect Isn't Pretty
27%
Gillette
Grey New York
Views this week: 12,389,632
Spot last week: 4
7
Together We Stand
-1%
Hyundai
NA
Views this week: 12,257,899
Spot last week: 3
8
We're Listening
19%
McDonald's
NA
Views this week: 7,932,796
Spot last week: 9
9
Beyond Limits
NEW
Porsche
NA
Views this week: 7,100,094
Spot last week: NEW
10
It'SourHour
NEW
Disaronno
NA
Views this week: 6,423,270
Spot last week: NEW
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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