German Grandpa Wins This Week's #ViralChart

Other Newcomers Are Purina, Pepsi and Singapore Airlines

By Published on .

A German grandpa took the internet by storm, and with it, the first spot in the Viral Video Chart. The Christmas spot for German supermarket chain Edeka was in everyone's feed last week, reminding families everywhere to make an effort to spend some time with their loved ones this holiday season. The spot, called "#heimkommen" ("Coming Home") garnered almost 33.5 million views. See the spot's coverage on Creativity.

Other newcomers to the chart are "Puppyhood 2," a BuzzFeed-Purina collaboration that follows the "Puppyhood" campaign from June. The hilarious video shows a man and his puppy as they prepare for a date with a girl he met at a grocery store and snagged the third place with 11.8 million views. Facebook landed on the chart with a new video, "Homeless in Seattle," which highlights a local architect's efforts to help the homeless by way of a Facebook page. The clip won the social network the fourth spot in the chart.

Pepsi's video announcing Coldplay as the Super Bowl's halftime show and Singapore Airlines with an incredibly detailed paper plane are also other viral highlights. Samsung's "Turn the Bezel" and Duracell's "Star Wars" tie-in spot were the only two videos from last week that managed to secure a spot. See the full chart below.

1
#heimkommen
NEW
EDEKA
Jung Von Matt Germany
Views this week: 33,460,266
Spot last week: NEW
2
Turn the Bezel
105%
Samsung
R/GA New York
Views this week: 21,333,736
Spot last week: 3
3
Puppyhood 2
NEW
Purina, Buzzfeed
NA
Views this week: 11,860,522
Spot last week: NEW
4
Homeless In Seattle
NEW
Facebook
NA
Views this week: 10,094,598
Spot last week: NEW
Homeless In Seattle

Happy #GivingTuesday! Today we're inspired by people like Rex Hohlbein, the creator of Homeless in Seattle, and his incredible dedication to spreading love in his community.

Posted by Facebook on Tuesday, December 1, 2015
5
Battle for Christmas Morning
36%
Duracell
Anomaly
Views this week: 8,379,842
Spot last week: 8
6
The Holidays 2015
NEW
KFC
Wieden + Kennedy Portland
Views this week: 7,052,029
Spot last week: NEW
7
Holiday Deals 2015
NEW
AT&T
NA
Views this week: 6,426,092
Spot last week: NEW
8
TWIX Tricks
NEW
TWIX
NA
Views this week: 5,957,540
Spot last week: NEW

The superpower we'd all really choose.

Posted by Twix on Sunday, November 22, 2015
9
Halftime Show Performer
NEW
Pepsi, NFL
NA
Views this week: 5,944,202
Spot last week: NEW
10
No Detail is Too Small
NEW
Singapore Airlines
NA
Views this week: 5,842,430
Spot last week: NEW
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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