Gillette Talks 'Hair Down There' in Viral Video

What People Watched the Week of May 25, 2009

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NEW YORK (Ad -- What is it about the "hair down there"? Philips found viral success with its "Shave Everywhere" videos, and this week's Viral Video Chart finds Gillette making its debut at No. 3 with a how-to video about how to groom the more manly parts of the body.

Interestingly, E-Trade's talking baby is back on the chart after a multiple-week absence. Why? As Visible Measures, which compiles the data for the chart, explained, it's the result of a concept called "viral activation." E-Trade and ABC ran a promotion for the show "Un-Broke," which triggered related clips, several of which were the talking-baby spots. And, voila -- there it is, back on the chart.

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 3 NBA Where Amazing Happens Goodby, Silverstein & Partners 1,656,232 +88% NBA: Where Amazing Happens
2 1 Nike Basketball Most Valuable Puppets Wieden & Kennedy 1,514,191 +34% Nike Basketball: Most Valuable Puppets
3 New Gillette Shaving Tips From Gillette BBDO, Proximity Canada 694,391 New to Chart Gillette: Shaving Tips from Gillette
4 2 Vodafone Make the Most of Now Ogilvy & Mather 617,510 -38% Vodafone: Make the Most of Now
5 New Air New Zealand Nothing to Hide .99 343,426 New to Chart Air New Zealand: Nothing To Hide
6 4 T-Mobile T-Mobile Dance Saatchi & Saatchi, MediaCom 262,286 -27% T-Mobile: Dance
7 Back on Chart E-Trade Talking Baby Grey, New York 253,802 Back on Chart E-Trade: Baby
8 5 Cadbury Eyebrow Dance Fallon 205,271 -28% Cadbury: Eyebrow Dance
9 8 Durex Get It On Fitzgerald & Co., SuperFad 181,283 -12% Durex: Kama Balloon Animal Sutra
10 9 Samsung Extreme Sheep LED Art The Viral Factory 140,630 -25% Samsung: Extreme Sheep LED Art

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