Samsung's Sheep Sit in Top Spot on Viral Chart

What People Watched the Week of March 23, 2009

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NEW YORK (Ad -- Samsung's "Extreme Sheep LED Art" overpowered the competition for the second week in a row, nabbing the top spot on the Ad Age Viral Video Chart, compiled using data from Visible Measures. The spot -- in which LED-light-wearing sheep are herded at night to resemble a game of pong, the Mona Lisa and fireworks -- snared almost 2.9 million views, up 28% from the week before and almost 2 million more than the No. 2 campaign, T-Mobile's "Dance." New on this week's chart are Geico's version of "Numa Numa" and Ray-Ban's latest from Cutwater.

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 1 Samsung Extreme Sheep LED Art The Viral Factory 2,866,364 +39% Samsung: Extreme Sheep LED Art
2 2 T-Mobile T-Mobile Dance Saatchi & Saatchi, MediaCom 876,946 -15% T-Mobile: Dance
3 4 Cadbury Eyebrow Dance Fallon 636,418 +27% Cadbury: Eyebrow Dance
4 New Geico It's the Gecko/ Numa Numa The Martin Agency, Horizon Media 442,653 New Geico: It's the Gecko/Numa Numa
5 5 McDonald's Talking Filet-O-Fish Arnold 378,488 -2% McDonald's: Talking Filet-O-Fish
6 9 E-Trade E-Trade Baby Grey, New York 323,100 +17% E-Trade: Baby
7 New Ray-Ban Never Hide Cutwater 304,970 New Ray-Ban: Never Hide
8 8 Durex Get It On Fitzgerald & Co., SuperFad 235,290 -18% Durex: Kama Balloon Animal Sutra
9 Back on chart Denny's Nannerpuss Goodby, Silverstein & Partners 178,359 -3% Denny's: Nannerpuss
10 6 Vodafone Lewis Hamilton and the RC Office Grand Prix Outsider 171,123 -49% Vodafone: Lewis Hamilton and the RC Office Grand Prix

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