NEW YORK (Ad Age.com) -- Samsung's "Extreme Sheep LED Art" overpowered the competition for the second week in a row, nabbing the top spot on the Ad Age Viral Video Chart, compiled using data from Visible Measures. The spot -- in which LED-light-wearing sheep are herded at night to resemble a game of pong, the Mona Lisa and fireworks -- snared almost 2.9 million views, up 28% from the week before and almost 2 million more than the No. 2 campaign, T-Mobile's "Dance." New on this week's chart are Geico's version of "Numa Numa" and Ray-Ban's latest from Cutwater.
|Last Week||Brand||Campaign||Agency||Current Week Views*||% Change in Views**||Watch the Spot|
|1||1||Samsung||Extreme Sheep LED Art||The Viral Factory||2,866,364||+39%|
|2||2||T-Mobile||T-Mobile Dance||Saatchi & Saatchi, MediaCom||876,946||-15%|
|4||New||Geico||It's the Gecko/ Numa Numa||The Martin Agency, Horizon Media||442,653||New|
|6||9||E-Trade||E-Trade Baby||Grey, New York||323,100||+17%|
|8||8||Durex||Get It On||Fitzgerald & Co., SuperFad||235,290||-18%|
|9||Back on chart||Denny's||Nannerpuss||Goodby, Silverstein & Partners||178,359||-3%|
|10||6||Vodafone||Lewis Hamilton and the RC Office Grand Prix||Outsider||171,123||-49%|
Source: Visible Measures
*The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach™ basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations.
Note: This analysis does not include Visible Measures' paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns or public service announcements. View-count results are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact Visible Measures directly.