Geico's Gecko Gains on Samsung's Sheep in Viral-Video Views

What People Watched the Week of March 30, 2009

By Published on .

NEW YORK (Ad Age.com) -- Samsung's LED-lit sheep ran away with the top spot on last week's Viral Video Chart -- and this week they maintain their No. 1 position. But views of the glowing choreographed beasts dropped 42% since last week while Geico's Numa Numa interpretation grew 218%, vaulting it from the no. 4 to no. 2 spot. New to the chart, which uses data compiled by Visible Measures, is a little tease from Axe called "The Fixers."

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 1 Samsung Extreme Sheep LED Art The Viral Factory 1,662,892 -42% Samsung: Extreme Sheep LED Art
2 4 Geico It's the Gecko/ Numa Numa The Martin Agency, Horizon Media 1,409,322 +218% Geico: It's the Gecko/Numa Numa
3 2 T-Mobile T-Mobile Dance Saatchi & Saatchi, MediaCom 730,405 -17% T-Mobile: Dance
4 3 Cadbury Eyebrow Dance Fallon 473,843 -26% Cadbury: Eyebrow Dance
5 8 Durex Get It On Fitzgerald & Co., SuperFad 319,363 +36% Durex: Kama Balloon Animal Sutra
6 5 McDonald's Talking Filet-O-Fish Arnold 233,923 -38% McDonald's: Talking Filet-O-Fish
7 6 E-Trade E-Trade Baby Grey, New York 232,862 -28% E-Trade: Baby
8 New Axe The Fixers Mekanism 224,427 New to chart Axe: The Fixers
9 9 Denny's Nannerpuss Goodby, Silverstein & Partners 166,395 -7% Denny's: Nannerpuss
10 7 Ray-Ban Never Hide Cutwater 137,666 -55% Ray-Ban: Never Hide

In this article:
Most Popular