NEW YORK (Ad Age.com) -- Samsung's LED-lit sheep ran away with the top spot on last week's Viral Video Chart -- and this week they maintain their No. 1 position. But views of the glowing choreographed beasts dropped 42% since last week while Geico's Numa Numa interpretation grew 218%, vaulting it from the no. 4 to no. 2 spot. New to the chart, which uses data compiled by Visible Measures, is a little tease from Axe called "The Fixers."
|Last Week||Brand||Campaign||Agency||Current Week Views*||% Change in Views**||Watch the Spot|
|1||1||Samsung||Extreme Sheep LED Art||The Viral Factory||1,662,892||-42%|
|2||4||Geico||It's the Gecko/ Numa Numa||The Martin Agency, Horizon Media||1,409,322||+218%|
|3||2||T-Mobile||T-Mobile Dance||Saatchi & Saatchi, MediaCom||730,405||-17%|
|5||8||Durex||Get It On||Fitzgerald & Co., SuperFad||319,363||+36%|
|7||6||E-Trade||E-Trade Baby||Grey, New York||232,862||-28%|
|8||New||Axe||The Fixers||Mekanism||224,427||New to chart|
|9||9||Denny's||Nannerpuss||Goodby, Silverstein & Partners||166,395||-7%|
Source: Visible Measures
*The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach™ basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations.
Note: This analysis does not include Visible Measures' paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns or public service announcements. View-count results are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact Visible Measures directly.