Capitalizing on the final match of the 2014 FIFA World Cup, Adidas topped the Viral Chart this week with the latest spot for its "#allinornothing" campaign, bringing in 17.7 million views over the week that ended on Sunday, according to Visible Measures.
The video, featuring star players Lionel Messi and Thomas Muller, intensified the hype for the highly anticipated match between Argentina and Germany with a heart-pumping narrative calling on both teams to "rule or be ruled" as the world watches in suspense.
Fourgrounds Media also took eighth place in a spot that features hilarious, slo-mo impersonations of soccer players' exaggerated reactions to fouls.
Some videos that had nothing to do with soccer managed to go viral too. Greenpeace landed at No. 6 on the chart this week with an eerie spoof of "The Lego Movie," in a plea to end the partnership between Lego and Shell Oil Co.; BMW took No. 7 with a death-defying spot that flaunts the power of the M4 Coupe.
Still, wrapping up the last two spots on the chart is Adidas again, with an animated World Cup spot at No. 9 and its "#vamosleo" campaign at No. 10, spotlighting Argentina's team captain Lionel Messi (who, by the way, despite losing to Germany, took home the Ballon d'Or).
Visible Measures reported yesterday that Nike was the brand that won the World Cup in terms of overall video views throughout.