Adidas's Stirring 'Take It' Is Crushing the Rest of Web Video

Super Bowl Campaigns Continue to Hang Around

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Adidas has shot to the top of our weekly Viral Video Chart, which tracks views of campaigns in the week ending each Sunday, as compiled by Visible Measures. The Adidas "Take It" push was helped by star turns from athletes including Messi, Derrick Rose and Caroline Wozniacki, and it crushed any other online campaign within sight.

But Google also made a respectable showing with traditional internet ammo: animals being cute.

And the Super Bowl continued to leave a mark on web video, with Super Bowl-related clips from Nissan, Bud and McDonald's taking up three slots.

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