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Adobe Photoshop Bus Shelter Stunt Tops Viral Chart

5.9 Million Views Across 55 Different Versions

By Published on .

Remember Adobe Photoshop? It's really great software, right? But its a utility, probably not something you think about much. That changed last week with "Photoshop Retouch," a viral stunt shot at a bus shelter in Stockholm.

The video, created by indie agency Abby Norm for Adobe, shows unsuspecting people react to having their images manipulated on the glass shelter by a photographer and artist hidden in a van across the street. The video had 5.9 million views last week across 55 different versions and generated more than 5,000 comments, according to Visible Measures.

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