Remember Adobe Photoshop? It's really great software, right? But its a utility, probably not something you think about much. That changed last week with "Photoshop Retouch," a viral stunt shot at a bus shelter in Stockholm.
The video, created by indie agency Abby Norm for Adobe, shows unsuspecting people react to having their images manipulated on the glass shelter by a photographer and artist hidden in a van across the street. The video had 5.9 million views last week across 55 different versions and generated more than 5,000 comments, according to Visible Measures.