NEW YORK (AdAge.com) -- T-Mobile joins LeBron James on the Viral Chart this week with a format that's worked well for them in the past: public performances of song and dance, preferably in a crowded spot in London.
"T-Mobile Dance," shot in Liverpool Station, had racked up an amazing 35 million cumulative the last time we checked, and their sing-along in Trafalgar Square also spent considerable time on the chart last year. Their newest version "Welcome Back" was also created by Saatchi & Saatchi , and filmed -- where else? -- at Heathrow Airport. The video launched just before Halloween and drew a little over 2 million views last week.
It goes without saying that Nike stayed No. 1 with 8.5 million cumulative views since "LeBron Rise" launched two weeks ago, according to Visible Measures. The wisdom of this spot is continually subject to debate, and controversy never hurts when it comes to building audience, which grew 26% last week.
And, well, who doesn't like watching cheerleaders (of all ages) bust out the pink pom-poms in support of a cure for breast cancer? The Philadelphia affiliate of Susan G. Komen For The Cure gathered 137 former NFL cheerleaders to perform for its video this week, and United Health is donating 10 cents for each view it generates. Last week that was 642,000 views (ninth place) netting $6,420, which isn't nearly enough.
So, get clicking, people.
|Last Week||Brand||Campaign||Agency||Current Week Views*||% Change in Views**||Watch the Spot|
|1||1||Nike||LeBron Rise||Wieden & Kennedy||3,723,606||+26%|
|2||New||T-Mobile||Welcome Back||Saatchi & Saatchi||2,095,025||New|
|3||2||General Electric||Tag Your Green||N/A||1,128,357||-57%|
|4||6||DC Shoes||Gymkhana Three||In-house||850,890||-4%|
|5||7||Evian||Live Young||BETC Euro RSCG||840,150||-3%|
|6||Back on Chart||Blendtec||Will It Blend?||In-house||677,828||Back on Chart|
|7||9||Old Spice||Responses||Wieden & Kennedy||660,613||-12%|
|8||Back on Chart||Geico||Really Save||The Martin Agency||649,050||Back on Chart|
|9||New||United Health & Susan G. Komen||Team Ra-Ras Kicks Breast Cancer||N/A||642,240||New|
|10||New||Skoda||Made of Meaner Stuff||N/A||593,440||New|
Source: Visible Measures
*The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations.
Note: This analysis does not include Visible Measures' paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns, TV show or media network promotions, or public service announcements. View-count results are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact Visible Measures directly.