T-Mobile Dances Back Onto Viral Video Chart

And How to Give to Susan G. Komen For The Cure Just By Pressing 'Play'

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NEW YORK (AdAge.com) -- T-Mobile joins LeBron James on the Viral Chart this week with a format that's worked well for them in the past: public performances of song and dance, preferably in a crowded spot in London.

"T-Mobile Dance," shot in Liverpool Station, had racked up an amazing 35 million cumulative the last time we checked, and their sing-along in Trafalgar Square also spent considerable time on the chart last year. Their newest version "Welcome Back" was also created by Saatchi & Saatchi , and filmed -- where else? -- at Heathrow Airport. The video launched just before Halloween and drew a little over 2 million views last week.

It goes without saying that Nike stayed No. 1 with 8.5 million cumulative views since "LeBron Rise" launched two weeks ago, according to Visible Measures. The wisdom of this spot is continually subject to debate, and controversy never hurts when it comes to building audience, which grew 26% last week.

And, well, who doesn't like watching cheerleaders (of all ages) bust out the pink pom-poms in support of a cure for breast cancer? The Philadelphia affiliate of Susan G. Komen For The Cure gathered 137 former NFL cheerleaders to perform for its video this week, and United Health is donating 10 cents for each view it generates. Last week that was 642,000 views (ninth place) netting $6,420, which isn't nearly enough.

So, get clicking, people.

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 1 Nike LeBron Rise Wieden & Kennedy 3,723,606 +26% Nike : LeBron Rise
2 New T-Mobile Welcome Back Saatchi & Saatchi 2,095,025 New T-Mobile: Welcome Back
3 2 General Electric Tag Your Green N/A 1,128,357 -57% General Electric: Tag Your Green
4 6 DC Shoes Gymkhana Three In-house 850,890 -4% DC Shoes: Gymkhana Three
5 7 Evian Live Young BETC Euro RSCG 840,150 -3% Evian: Live Young
6 Back on Chart Blendtec Will It Blend? In-house 677,828 Back on Chart Blendtec: Will it Blend?
7 9 Old Spice Responses Wieden & Kennedy 660,613 -12% Old Spice: Responses
8 Back on Chart Geico Really Save The Martin Agency 649,050 Back on Chart Geico: Really Save
9 New United Health & Susan G. Komen Team Ra-Ras Kicks Breast Cancer N/A 642,240 New United Health & Susan G. Komen: Team Ra-Ras Kicks Breast Cancer
10 New Skoda Made of Meaner Stuff N/A 593,440 New Skoda: Made of Meaner Stuff
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