Anheuser-Busch, Doritos Dominated Pre-Bowl Online-Video Viewing

As the Big Game Approached, Advertisers Climbed the Viral Chart

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NEW YORK (AdAge.com) -- Anheuser-Busch took the top spot last week with "Clothing Drive," an ad that never ran on TV but started to gain steam the week before the Super Bowl. The video, part of its "Office Bud Light" series, took more than 1.2 million views largely due to repeat user uploads on YouTube, even though the staff at Visible Measures, which compiles the viral chart, noticed that some versions had been taken down.

The video was no doubt helped as interest in Super Bowl advertising swelled before the big game. (Anheuser-Busch is a long-time Super Bowl advertiser.) That increased interest also put E-Trade's 2009 Super Bowl ad back on the chart at No. 9, a stunning comeback that probably bodes well for its newer campaign in the coming week.

Even though the numbers were collected the week before, the first real Super Bowl ad also hit the charts at No. 4. Naturally, it's a Doritos ad. Expect to see more from that brand on the chart next week.

One non Super Bowl-related ad debuted at No. 5 from the Sussex Safer Roads Partnership. It uses artful emotion, not gore, to get a get its message across and convince anyone on the fence to buckle up before driving.

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 New Bud Light Office Bud Light DDB 1,261,508 New Bud Light: Office
2 2 Evian Live Young BETC Euro RSCG 1,077,303 0% Evian: Live Young
3 7 Axe Clean Your Balls BBH 743,763 +74% Axe: Clean Your Balls
4 New Doritos Crash the Super Bowl 2010 Goodby, Silverstein & Partners 667,329 New Doritos: Crash the Super Bowl 2010
5 New Sussex Safer Roads Partnership Embrace Life Director: Daniel Cox 648,406 New Sussex Safer Roads Partnership: Embrace Life
6 Back on Chart International Olympic Committee Best of US Challenge Cole & Weber United / Mekanism 493,578 Back on Chart IOC: Best of US Challenge
7 5 Microsoft Xbox Project Natal World Famous 492,882 -9% Microsoft: Xbox Project Natal
8 6 DC Shoes Gymkhana Two Mad Media 491,970 -6% DC Shoes: Ken Block's Gymkhana Two Project
9 Back on Chart E-Trade E-Trade Baby Grey, New York 481,827 Back on Chart E-Trade: E-Trade Baby
10 4 Google Nexus One Vlogger N/A 445,106 -19% Google: Nexus One Unboxing
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