Apple and LG Roll Out Web Video Ads But Can't Catch Samsung

Cookie Monster Makes the Viral Video Chart

Published on .

We've noted Samsung's continual dominance of branded video views before, and the consumer electronics giant shows its stuff again with a No. 1 finish in our latest Viral Video Chart, which tracks views in the week through Sunday and includes both paid and organic activity.

Where Samsung took 3 out of 10 slots on last week's chart, however, this week it's down to 2 as Apple and LG come to compete, Apple wielding Cookie Monster and LG trotting out ... whatever that green cat-like thing is.

1
Galaxy S7
3%
Samsung
Wieden + Kennedy (Portland)
Views this week: 29,454,093
Spot last week: 1
2
Easter Surprise
26%
Walmart
NA
Views this week: 17,847,440
Spot last week: 5
3
Cookie Monster
NEW
Apple
TBWA
Views this week: 15,744,420
Spot last week: NEW
4
Celebrating Performance
8%
Acura
NA
Views this week: 11,153,922
Spot last week: 6
5
Money Monopoly
NEW
McDonald's
NA
Views this week: 9,152,898
Spot last week: NEW
6
Low Battery Anxiety
NEW
LG
NA
Views this week: 8,766,293
Spot last week: NEW
7
The New Samsung Gear S2
NEW
Samsung
NA
Views this week: 7,620,744
Spot last week: NEW
8
An Easter Message
NEW
Mormon.org
NA
Views this week: 6,392,324
Spot last week: NEW
9
LG G5
NEW
LG
NA
Views this week: 5,329,758
Spot last week: NEW
10
M&M'S 75th
NEW
M&M's
BBDO New York
Views this week: 4,563,065
Spot last week: NEW
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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