Apple Swamps Web Video With 107-Second Summary of New-Product Showcase

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With all the coverage, chatter and promotion around Apple's latest versions of the iPhone and Apple Watch last week, it's no surprise that its video campaigns piled on the views on our latest Viral Video Chart.

Not strictly a measure of "viral" activity, our ranking courtesy of Visible Measures includes a hefty dose of unspecified paid advertising views. But by any measure, nearly 54 million views for Apple's "Don't Blink" stands out. The video summarizes the company's lengthy product showcase in 107 seconds.

Viral Video Chart
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1
Don't Blink
NEW
Apple
NA
Views this week: 53,952,039
Spot last week: NEW
2
Introducing iPhone 7
NEW
Apple
NA
Views this week: 17,732,707
Spot last week: NEW
3
#ImBack
NEW
Lavazza
Sapient Nitro
Views this week: 6,754,111
Spot last week: NEW
4
Your Can's Year
NEW
Bud Light
Wieden+Kennedy
Views this week: 6,517,754
Spot last week: NEW
5
Quick Recipe How-To's
Back on Chart
Pillsbury
NA
Views this week: 6,456,226
Spot last week: Back on Chart
6
Access Smartwatch
NEW
Michael Kors
NA
Views this week: 6,389,286
Spot last week: NEW
7
McPick 2 for $5
NEW
McDonald's
NA
Views this week: 5,490,567
Spot last week: NEW
8
T-Mobile ONE
NEW
T-Mobile
NA
Views this week: 5,355,047
Spot last week: NEW
9
Amazon App
-3%
Amazon
NA
Views this week: 5,302,790
Spot last week: 9
10
Go with Galaxy
NEW
Samsung
NA
Views this week: 5,265,748
Spot last week: NEW
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.