With all the coverage, chatter and promotion around Apple's latest versions of the iPhone and Apple Watch last week, it's no surprise that its video campaigns piled on the views on our latest Viral Video Chart.
Not strictly a measure of "viral" activity, our ranking courtesy of Visible Measures includes a hefty dose of unspecified paid advertising views. But by any measure, nearly 54 million views for Apple's "Don't Blink" stands out. The video summarizes the company's lengthy product showcase in 107 seconds.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.