Apple Storms Viral Chart While Google Goes Missing

Another iPad Ad, Another Chart Place For TBWA Media Arts Lab

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NEW YORK (AdAge.com) -- Kitschy, catchy and crass took a backseat to nifty, inspired and original last week (mostly), with three new clips courtesy of HP, Diesel and Apple. Toyota took the much-deserved top spot on the Viral Chart with the Jody Hill-directed "Swagger Wagon" at a touch over 1.4 million views, while Gillette's "Uncut" came in closely behind.

But what in the world happened to Google's incredible "Chrome Speed Tests?" The video, a feat of technical and digital mastery, debuted in first place two weeks ago, but then disappeared completely from this week's chart, like a viral ghost. Perhaps if it showed how fast YouTube loads on Chrome, it might have stuck around?

Or maybe it was Steve Jobs' anti-anything-but-Apple mojo that explains Chrome's disappearance, as the Cupertino, Calif.-based company stomped in at fourth place with -- what else? -- more iPad. Produced by TBWA Media Arts Lab, the "What is iPad?" clip grabbed just less than a million viewers in the ongoing lust affair between the public and Jobs. While the ad was uploaded on YouTube by Apple itself, comments are turned off. Perhaps Jobs wants you to send any and all thoughts, concerns, ripostes directly to him.

HP teased audiences with a '50s-era, camera-prompted style video with "HP Can Do That," and Deisel's "Be Stupid (Spring/Summer 2010 Collection)" rounded out the newcomer list with a strangely earnest dance-driven clip featuring a mind-numbing array of clothing to the tune of "A Hundred Lovers" by Josep, all crafted courtesy of Anomaly's London office. Where else?

Nestle's "Butterfinger Defense League" took the hint and slinked down six spots to ninth. Perhaps there is some modicum of justice in art and commerce after all.

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 2 Toyota The Sienna Family Saatchi & Saatchi 1,437,348 -22% Toyota: The Sienna Family
2 4 Gillette Uncut Greenlight Media & Marketing 1,389,644 -2% Gillette: Uncut
3 6 Evian Live Young BETC Euro RSCG 1,092,461 +2% Evian: Live Young
4 New Apple What is iPad? TBWA Media Arts Lab 929,681 New Apple: What is iPad?
5 5 Old Spice Odor Blocker Wieden & Kennedy 875,802 -35% Old Spice: Odor Blocker
6 New HP HP Can Do That Brief Attention Span; Sharethrough 820,511 New HP: HP Can Do That
7 7 Pepsi Oh Africa N/A 775,946 -9% Pepsi: Oh Africa
8 New Diesel Be Stupid (Spring/ Summer 2010 Collection) Anomaly 764,792 New Diesel: Be Stupid (Spring/Summer 2010 Collection)
9 3 Nestle The Butterfinger Defense League Threshold Interactive; Zenith Optimedia; Sharethrough 588,278 -60% Nestle: The Butterfinger Defense League
10 Back on Chart Microsoft Xbox Project Natal World Famous 525,092 Back on Chart Microsoft: Xbox Project Natal
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