Alec Baldwin for New Era: If the Yankees Are the Lawnmower, Red Sox Are the Grass

Viral Spots With John Krasinski Make Light of New York/Boston Rivalry

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Baseball cap-and-apparel maker New Era has enlisted "30 Rock" star Alec Baldwin and "The Office" star John Krasinski to play themselves for a series of videos making light of the Yankees/Red Sox rivalry. In the first spot, coming in at No. 10 on the Viral Chart last week, trash-talking goes hilariously awry: "John, John, this is not a rivalry, just like fire does not have a 'rivalry' with kindling, the lawnmower does not have a 'rivalry' with grass."

In the second video, it gets violent. The humor is subtle, as is the branding. But it's the kind of entertainment that could make the Buffalo, N.Y.-based brand mean something outside the stadium.

Also new this week at No. 9 is a teaser for an attempt to break the record for the longest jump for a four-wheeled vehicle from Hot Wheels and Izod.

A handful of campaigns have gotten comfortable in the top 10 in the past few months, including T-Mobile's "Royal Wedding," Downy's "Mike in the Window" and SunDrop's "Drop It," not to mention Evian's "Live Young." These returning campaigns, largely driven by continued sharing behavior, consume the upper half of the top 10 this week.

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 2 Evian Live Young BETC Euro RSCG 1,312,988 +3% Evian: Live Young
2 5 Virgin Media A More Exciting Place To Live DDB 684,435 -6% Virgin Media: A More Exciting Place To Live
3 3 T-Mobile Royal Wedding Saatchi & Saatchi 657,026 -33% T-Mobile: Royal Wedding
4 7 Volkswagen The Force Deutsch 628,139 -8% Volkswagen: The Force
5 4 Blendtec Will It Blend? In-house 615,655 -18% Blendtec: Will it Blend?
6 10 Downy Mike in the Window Digitas 575,020 -3% Downy: Mike in the Window
7 Back on Chart SunDrop Drop It MTV Scratch 455,069 Back on Chart SunDrop: Drop It
8 Back on Chart Skittles Touch the Rainbow BBDO 444,955 Back on Chart Skittles: Touch the Rainbow
9 New Izod & Hot Wheels Fearless at the 500 Mistress 433,568 New Izod & Hot Wheels: Fearless at the 500
10 New New Era Trash Talking Brooklyn Brothers 374,111 New New Era: Trash Talking
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