Beats' Star-Studded 'Got No Strings' Goes Viral but Can't Top Nintendo Switch Campaign

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Beats' celebrity-driven cordless-headphone campaign "Got No Strings," the brand's first work from Anomaly since a creative review this year, made a strong showing on this week's Viral Video Chart, racking up 16.6 million paid and organic views, according to Visible Measures. See more on the campaign, including ad credits, on Creativity.

But that wasn't enough to overwhelm the curiosity around, and paid ad spending for, Nintendo's new Switch console, whose introductory campaign piled up 38.4 million views in the same seven-day span.

Viral Video Chart
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1
First Look at Nintendo Switch
NEW
Nintendo
NA
Views this week: 38,431,075
Spot last week: NEW
2
Got No Strings
NEW
Beats by Dre
Anomaly Los Angeles
Views this week: 16,583,234
Spot last week: NEW
3
Make the Future 2016
2%
Shell
NA
Views this week: 13,212,823
Spot last week: 4
4
Road Trip
-13%
T-Mobile
NA
Views this week: 12,612,532
Spot last week: 3
5
Iceland Aurora
NEW
LG
Krema Worldwide
Views this week: 7,302,949
Spot last week: NEW
6
Amazon App
-2%
Amazon
NA
Views this week: 7,124,828
Spot last week: 8
7
Dior J'adore - The Absolute Femininity
-57%
Dior
NA
Views this week: 6,879,947
Spot last week: 2
8
Holidays With Walmart
-73%
Walmart
NA
Views this week: 6,646,843
Spot last week: 1
9
Everyday Spectacular
NEW
LG
NA
Views this week: 6,560,387
Spot last week: NEW
10
How the Rebels Saved Christmas
NEW
Duracell
Anomaly
Views this week: 6,491,794
Spot last week: NEW
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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