Tech Celebs Gates, Zuckerberg Dorsey Land Code.org on Viral Chart

The Message: Everyone Should Learn to Code

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It's just basic math. "Addition, subtraction, that's about it," says Bill Gates. But it's a skill that has made him and others like him very rich.

In it's latest campaign, "What Most School's Don't Teach," non-profit Code.org uses big tech names like Bill Gates, Mark Zuckerberg, and Jack Dorsey of Square to talk about the importance of learning to code and how it can lead to a very bright future. The video also includes testimonies from celebrities like will.i.am and NBA star Chris Bosh who have taken coding classes and are advocates for early computer education.

The campaign, which includes a 60-second teaser, a five minute video, and a nine minute video, has geverated more than 9.1 million views. Directed by Lesley Chilcott, who produced both "Waiting for Superman" and "An Inconvenient Truth," the campaign debuts at the No. 3 spot on the Viral Chart this week.

Code.org claims that U.S. programming jobs are growing at twice the national average, while less that 2.4% of college graduates have degrees in computer science. This is less than it was 10 years ago, creating some worry that Silicon Valley won't have the talent to sustain it's innovation and rate of growth. The non-profit is trying to encourage more schools to incorporate coding into it's regular curriculum to remedy this problem.

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