Some people know that before Brad Pitt became a megastar he grew up in a strikingly normal (non-Hollywood) family in Springfield, Missouri. Like a lot of people who come from normal families, he's got some normal siblings, including younger brother Doug, who apparently still lives in Missouri.
Virgin Mobile Australia tapped the younger, non-famous Mr. Pitt for a pretty substantial campaign including this site and a video, "Meet Doug Pitt," which follows his daily activities, which include hanging out in his "man room," shooting hoops in the cul-de-sac and mowing the lawn."Doug's just a regular guy. He washes his own car, pays his own bills, and does his own laundry. You see, unlike his famous bro, Doug's never been the star of anything," says the site, urging visitors to "like" Doug enough to make him a "CeleBro." The campaign generated 1 million views last week to land on the chart at No. 5.
Also new last week: campaigns from Mattel for Hot Wheels and Google for its cloud-based media locker Google Play. "Google Play Test" is part of the brand's Studio G lo-fi video series, generating 630,000 views this week. There are three creatives, with the "Test #1124 Liquid" as the most-watched spot.
In this ad, urine-like liquid and bananas from previous spots are replaced by more mechanical "gears," which show viewers how Google Play helps keep their app purchases synced across devices.