The chicken is back with a vengeance.
After a 10-year hiatus, Burger King brought the Subservient Chicken back last week and it did pretty well on YouTube, bringing 6 million views, according to Visible Measures.
The 4-minute short chronicles the rebirth of the obedient chicken, who, after a handful of demeaning gigs, goes through a Rocky-style intervention to return as "Chicken Big King," –the name of BK's new chicken patty sandwich. The campaign went all out and took form in print ads, interactive Twitter engagements and revived the SubservientChicken.com website ahead of the short film.
Other newcomers this week include Procter and Gamble at No. 4 with "What I see," a classic P&G ode to moms; YouTube's "Help Us Make Up Who We Want to Be" campaign makes No. 5 starring its famed beauty guru Michelle Phan; and sitting at No. 6 is Peugeot in a cinematic spot featuring a handsome lion characterized as an inspiration for the aesthetics of its Exalt concept.
Kia is another auto brand that debuts on the chart this week, transforming the famous CGI hamsters in a promo spot for the new Kia Soul; and Scandinavian broadband provider Ume.net comes in at No. 9, capturing some hilarious footage from the creation of an "offline lag," to emphasize the nuisance of slow internet connections.
2015 is a banner year for moviegoing and cinema advertising. North American box office sales are well on the way to topping the $10.9 billion record set in 2013. Even so, some analysts question whether the silver screen can continue to deliver a golden opportunity for marketers who want to advertise at the movies. Here are seven top myths about moviegoing and why savvy marketers know to ignore them. Brought to you by NCM -- America’s Movie Network.Learn more