Ikea, king of flat-shipped particleboard, is getting into the TV business, with its just-announced Uppleva. Sick of building furniture to accommodate TVs and their unsightly cords, Ikea decided it will build the TV as well, integrated into a storage unit.
This new entrant into hyper-competitive TV business got some coverage on gadget blogs last week, and the demo video landed on the Viral Chart at No. 5, with 1.3 million views.
Also new, a two-minute from P&G combining a homage to motherhood and the Olympics and a Mazda spot that 's getting some heavy TV rotation. Tipp-Ex, German maker of correction fluid, is also back with its latest choose-your-own-ending campaign, which includes 40 different possible outcomes for a bear's birthday party.