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You Choose: The Funniest Viral Ad Campaign of the Year

Six Entries From Liquid Plumr, Pepsi Max, Old Spice, Le Trefle, AT&T, Smartwater and Melbourne Transit

By Published on . 22

The Viral Video Awards are coming to Ad Age's Digital Conference next month, and this year we're adding a new wrinkle: You get to help decide who gets one.

Humor has been making branded videos go viral since, well, at least since Terry Tate started enforcing office etiquette for Reebok in 2002. For this year's Viral Video Awards, we've decided to honor the "funniest" branded videos along with most-watched campaigns, brands and agencies.

We've picked six of the funniest of the past 12 months, from traditional brands like Liquid Plumr and AT&T to a public service announcement from Melbourne transit system. Some have appeared on TV (AT&T) and some were made to take advantage of the capabilities of the web (Old Spice).

"Funny" is inherently subjective but you have great taste, so go ahead and cast your vote and then register to attend the Viral Video Awards at Ad Age Digital in April. And if we missed any truly hilarious (and hugely successful) branded videos of the past year, let us know in comments.

UPDATE: We've added a write-in candidate that we overlooked putting this together: Pepsi Max's series of videos with under cover sports celebrities that started last year with Kyrie Irving's "Uncle Drew" but also includes Jeff Gordon's "Test Drive."

"Double Impact"
Liquid Plumr
Agency: DDB San Francisco

"Uncle Drew"
Pepsi Max
Agency: Davie Brown Entertainment

"Secrets Revealed by Smartwater"
Smartwater
Agency: AR New York

"It's Not Complicated"
AT&T
Agency: BBDO Atlanta

"Paper is Necessary"
Le Trefle
Agency: Leo Burnett, Paris

"Muscle Music"
Old Spice
Agency: Wieden & Kennedy, Portland

Old Spice Muscle Music from Terry Crews on Vimeo.

"Dumb Ways to Die"
Melbourne Metro Trains
Agency: McCann Melbourne

Ad Age Digital Conference, April 16-17 in New York
Get a front-row seat at the Viral Video Awards at Ad Age's Digital Conference. Learn more and buy tickets at adage.com/digital2013.
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