Walmart Makes a Viral. Yes, Walmart

What People Watched the Week of Jan. 25, 2010

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NEW YORK (AdAge.com) -- Expect this to happen with increasing frequency: A major marketer not known for online antics hits the top of the chart via massive offline promotion. In this case, it's Walmart with one of its more popular TV spots getting nearly 1.7 million views on the web last week.

The Walmart spot was one of three new videos on the list. Also new is the first Super Bowl teaser to make the list, an ad from Bridgstone, which is sponsoring the halftime show with The Who.

The third spot to join the list comes from Nolan's Cheese and contains several creative elements that help illustrate why it's there: cuddly rodent in peril -- shock -- and, well, watch the video. The staff at Visible Measures has been watching this one build viewers for a few weeks before it arrived at No. 8. Obviously, this video had to earn its way on the list and it will be interesting to see how long it sticks around.

The other seven entries on the list are veterans, and part of substantial ongoing online campaigns. Worth noting, again, the staying power of Evian's skating babies, which have spent 30 weeks among the top 10, usually at No. 1. Evian's campaign, while down 13% this week, has racked up -- wait for it -- 71.6 million views overall.

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 New Walmart Clown Publicis & Hal Riney 1,684,796 New Walmart: Clown
2 1 Evian Live Young BETC Euro RSCG 1,082,574 -13% Evian: Live Young
3 New Bridgestone Your Tires? Or Your Life? The Richards Group 959,213 New Bridgestone: Your Tires? Or Your Life?
4 3 Google Nexus One Vlogger N/A 552,247 -24% Google: Nexus One Unboxing
5 6 Microsoft Xbox Project Natal World Famous 539,669 -8% Microsoft: Xbox Project Natal
6 5 DC Shoes Gymkhana Two Mad Media 521,466 -11% DC Shoes: Ken Block's Gymkhana Two Project
7 9 Axe Cleans Your Balls BBH 427,300 -2% Axe: Cleans Your Balls
8 New Nolan's Cheddar Seriously Strong Cheddar John Nolan Films 423,358 New Nolan's Cheddar: Seriously Strong Cheddar
9 Back on Chart Nike Most Valuable Puppets Wieden & Kennedy 269,287 Back on Chart Nike Basketball: 

Most Valuable Puppets
10 4 Coca-Cola Happiness Machine Definition 6 251,606 -59% Coca-Cola: Happiness Machine
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