A correction has been made to the data in our chart. See below for details.
NEW YORK (AdAge.com) -- It's to be expected that our post-holiday video chart is topped off by a Christmas-related video, but this one is especially near and dear to our internet hearts.
Portugal-based Excentric's "Digital Story of the Nativity" is a genius piece of work that tells the tale of Jesus' birth using Google Maps, Twitter, Facebook and all our favorite sites and apps, including Wikipedia and, of course, the iPhone. After Mary gets a text message on her iPhone from the Archangel Gabriel that reads "You're going to give birth to the Son of God," she in turn sends a "We need to talk" Annunciation email to firstname.lastname@example.org. This video has had the biggest debut since Old Spice's "Responses" campaign grabbed 35 million-plus views in July and the third largest of 2010 (No. 2 was Doritos' "Crash the Super Bowl" with 17.8 million views in February).
Christmas eve spiked the Coca-Cola "Snow Globes" video, giving it a 40% jump in views and sending it to the No. 5 spot, but its 1.7 million views aren't close to "Digital Nativity's" almost 9 million.
Two new videos entered the chart this week -- Quest Visual, the maker of World Lens, an augmented reality app that translates text on signs automatically, and AllState's "Mayhem." While the World Lens video was simple, its connection the iPhone, hip music and slick style got it close to 3 million views -- links from Engadget and MacRumors didn't hurt either. Allstate's deliciously evil "Mayhem" makes its debut on the chart, most likely helped along by its holiday-themed "Douglas Fir" spot, where Mayhem, disguised as a Christmas tree, rolls in front of a car causing a crash. Allstate is the second insurance company to be on the charts, after Geico.
|Last Week||Brand||Campaign||Agency||Current Week Views*||% Change in Views**||Watch the Spot|
|1||New||Excentric||The Digital Story of the Nativity||N/A||9,323,954||New|
|2||Back on Chart||La Senza||The Cup Size Choir||Karmarama||1,831,151||Back on Chart|
|3||2||Demo Slam||Google Creative Labs; Johannes Leonardo||1,766,680||-2%|
|4||1||DC Shoes||Gymkhana Three||In-house||1,712,988||-14%|
|5||8||Coca-Cola||Snow Globes||McCann Erickson||1,316,965||+43%|
|6||6||Evian||Live Young||BETC Euro RSCG||1,054,024||+10%|
|7||New||Quest Visual||Word Lens||N/A||942,475||New|
|8||New||Allstate||Mayhem Is Coming||Leo Burnett||861,123||New|
|9||4||Tranport Accident Commission (Australia)||Everybody Hurts||Grey||807,488||-50%|
|10||Back on Chart||Blendtec||Will it Blend?||In-House||806,170||Back on Chart|
Source: Visible Measures
*The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations.
Note: This analysis does not include Visible Measures' paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns, TV show or media network promotions, or public service announcements. View-count results are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact Visible Measures directly.
~ ~ ~
CORRECTION: Because of a data error, a previous version of this story listed La Senza's "The Cup Size Choir" at 1,691,810 views. The correct number of views is 1,831,151, which moves the video from the No. 5 position to No. 2.