'Digital Story of the Nativity' Is Viral Gift That Keeps on Giving

Auto-Translating App and Human Christmas Tree Show Up for the Party Too

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A correction has been made to the data in our chart. See below for details.

NEW YORK (AdAge.com) -- It's to be expected that our post-holiday video chart is topped off by a Christmas-related video, but this one is especially near and dear to our internet hearts.

Portugal-based Excentric's "Digital Story of the Nativity" is a genius piece of work that tells the tale of Jesus' birth using Google Maps, Twitter, Facebook and all our favorite sites and apps, including Wikipedia and, of course, the iPhone. After Mary gets a text message on her iPhone from the Archangel Gabriel that reads "You're going to give birth to the Son of God," she in turn sends a "We need to talk" Annunciation email to joseph.carpenter07@gmail.com. This video has had the biggest debut since Old Spice's "Responses" campaign grabbed 35 million-plus views in July and the third largest of 2010 (No. 2 was Doritos' "Crash the Super Bowl" with 17.8 million views in February).

Christmas eve spiked the Coca-Cola "Snow Globes" video, giving it a 40% jump in views and sending it to the No. 5 spot, but its 1.7 million views aren't close to "Digital Nativity's" almost 9 million.

Two new videos entered the chart this week -- Quest Visual, the maker of World Lens, an augmented reality app that translates text on signs automatically, and AllState's "Mayhem." While the World Lens video was simple, its connection the iPhone, hip music and slick style got it close to 3 million views -- links from Engadget and MacRumors didn't hurt either. Allstate's deliciously evil "Mayhem" makes its debut on the chart, most likely helped along by its holiday-themed "Douglas Fir" spot, where Mayhem, disguised as a Christmas tree, rolls in front of a car causing a crash. Allstate is the second insurance company to be on the charts, after Geico.

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 New Excentric The Digital Story of the Nativity N/A 9,323,954 New Excentric: The Digital Story of the Nativity
2 Back on Chart La Senza The Cup Size Choir Karmarama 1,831,151 Back on Chart La Senza: The Cup Size Choir
3 2 Google Demo Slam Google Creative Labs; Johannes Leonardo 1,766,680 -2% Google: Demo Slam
4 1 DC Shoes Gymkhana Three In-house 1,712,988 -14% DC Shoes: Gymkhana Three
5 8 Coca-Cola Snow Globes McCann Erickson 1,316,965 +43% Coca-Cola: Snow Globes
6 6 Evian Live Young BETC Euro RSCG 1,054,024 +10% Evian: Live Young
7 New Quest Visual Word Lens N/A 942,475 New Quest Visual: Word Lens
8 New Allstate Mayhem Is Coming Leo Burnett 861,123 New Allstate: Mayhem Is Coming
9 4 Tranport Accident Commission (Australia) Everybody Hurts Grey 807,488 -50% Tranport Accident Commission: Everybody Hurts
10 Back on Chart Blendtec Will it Blend? In-House 806,170 Back on Chart Blendtec: Will it Blend?

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CORRECTION: Because of a data error, a previous version of this story listed La Senza's "The Cup Size Choir" at 1,691,810 views. The correct number of views is 1,831,151, which moves the video from the No. 5 position to No. 2.

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