The weekly Viral Video Chart has shaken off the after-effects of the Super Bowl, with only one campaign from the game remaining in our top 10 most-viewed brand efforts online. (That's the Turkish Airlines ad at No. 2 below.) In the chart a week earlier, populated by data collated by Visible Measures, seven Super Bowlers rook up spots.
The chart counts both views for paid ad placements and so-called "organic" views.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.