NEW YORK (AdAge.com) -- What's the best way to get your video on Ad Age's penultimate top 10 video ad list of the year? Show up on other people's top-10 lists. As year-end charts, including Ad Age's own pour in, so do the viewers for some of the year's most popular viral clips.
Back at the top spot with a 150% boost to 1.9 million views this week is "Gymkhana 3," DC Shoes' mainstay viral campaign featuring The Cool Kids. The traffic spike is likely due in part to DC's announcement of an upcoming "Gymkhana" video game, "Dirt," which features a digital re-creation of the driving antics of Ken Block. Also back in the upper echelon is our old friend Isaiah Mustafa, perhaps the star of the most best-of lists, as Old Spice is cited among everyone from CNN to AOL to Entertainment Weekly for their achievements in viral ad-making this year.
Elsewhere, Google makes an unsurprising perch at No. 2 with a 90-second viral clip that shows how to make "the most awesome 450 page presentation EVER." Edited in Google's rapid-fire, one-click-away fashion, the spot received some paid promotion as well as coverage from major blogs like Gizmodo en Espanol and NYMag.com.
Also debuting this week at No. 7 is Chevrolet's new web series, "Legendary Stories of Duramax and Allison," starring "Seinfeld" vet Patrick Warburton and "The Office"'s Craig Robinson. The series received prominent promotion in Chevy's recent paid media and is also featured on comedy site Funny Or Die . Entering the chart at No. 8, just in time for the holidays, is Coca-Cola's "Shake Up Christmas" featuring a live performance from Train. Ad Age's Book of Tens has already weighed in with its own thoughts on the song, but web audiences approved with more than 755,000 views this week.
|Last Week||Brand||Campaign||Agency||Current Week Views*||% Change in Views**||Watch the Spot|
|1||4||DC Shoes||Gymkhana Three||In-house||1,947,749||+158%|
|2||9||Demo Slam||Google Creative Labs; Johannes Leonardo||1,802,261||+199%|
|3||Back on Chart||Old Spice||The Man Your Man Could Smell Like||Wieden & Kennedy||1,600,580||Back on Chart|
|4||1||Tranport Accident Commission (Australia)||Everybody Hurts||Grey||1,209,358||-3%|
|5||8||Old Spice||Responses||Wieden & Kennedy||983,711||+63%|
|6||2||Evian||Live Young||BETC Euro RSCG||953,502||-1%|
|7||New||Chevrolet||Legendary Stories of Duramax and Allison||Campbell-Ewald||854,331||New|
|8||New||Coca-Cola||Snow Globes||McCann Erickson||755,462||New|
|9||5||Hyundai & YouTube||YouTube Symphony Orchestra 2011||N/A||719,438||+3%|
|10||Back on Chart||Old Spice||Odor Blocker||Wieden & Kennedy||717,807||Back on Chart|
Source: Visible Measures
*The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations.
Note: This analysis does not include Visible Measures' paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns, TV show or media network promotions, or public service announcements. View-count results are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact Visible Measures directly.