Dove's #MyBeautyMySay Campaign Rises to Top of the Viral Video Chart

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Dove's latest video arguing against opressive beauty norms is No. 1 on this week's Viral Video Chart by Visible Measures, which tracks organic and paid plays each week to see which marketers are reaching consumers most with digital video. The Dove campaign ascended to the top spot from No. 9 last week, replacing a prank video campaign by hard cider brand Smith & Forge.

1
#MyBeautyMySay
90%
Dove
NA
Views this week: 10,575,885
Spot last week: 9
2
Thank You, Mom
-20%
P&G
Wieden + Kennedy Portland
Views this week: 9,106,481
Spot last week: 3
3
Together
NEW
Wells Fargo
NA
Views this week: 8,784,641
Spot last week: NEW
4
Hard Won
-89%
Smith & Forge
NA
Views this week: 7,997,153
Spot last week: 1
5
The Hart Serena
NEW
Nike
NA
Views this week: 7,128,562
Spot last week: NEW
6
Hello From Home
NEW
Hershey's
Arnold, Havas
Views this week: 6,839,763
Spot last week: NEW
7
Don't miss your special moments
NEW
LG
NA
Views this week: 6,015,130
Spot last week: NEW
8
Smell 'Em Who's Boss
NEW
Old Spice
Wieden + Kennedy Portland
Views this week: 5,535,092
Spot last week: NEW
9
We're With You
-16%
Nature Valley
NA
Views this week: 5,418,459
Spot last week: 6
10
Fast Forward
-4%
GEICO
The Martin Agency
Views this week: 5,102,644
Spot last week: 10
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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