Even before Seattle's win over San Francisco in the NFC Championship game last week, the story of Derrick Coleman was making waves for Duracell.
A powerful new campaign for the battery brand, "Trust Your Power," debuted January 10th and grabbed the No.2 spot on this week's Viral Video Chart with close to 5.9 million views. Starring Seahawks fullback Derrick Coleman, the spot tells the story of the NFL's first legally deaf offensive player and all of the struggles he overcame before making it to the big game. Duracell hasn't yet run the spot on TV, and isn't on Ad Age's known roster of Super Bowl advertisers.
Duracell marketing director Jeff Jarrett told Ad Age last week the spot was intended as web-only, but the company is "considering" other outlets.
Our second new entrant this year's first Super Bowl spot to hit the chart at No. 9, Axe's "Peace on Earth" starring a Kim Jong-un lookalike. The brand teamed up with non-profit, Peace One Day, to promote the idea of "make love, not war" for Axe's new product line, "Peace."
5-Hour Energy's "Want Focus?" campaign remains strong and enjoys its 3rd week at No. 1 on the chart, while its "Amazing People" spot claims the No. 3 seat with over 5.5 million views, and Pantene's "#WhipIt" moves up to No 4. with 4.1 million views for its sixth week on the chart.