Last week, the country bore witness to the return of NFL quarterbacks Eli and Peyton Manning, doing what they don't necessarily do best: rapping for DirecTV. Succeeding their rap debut last year for the satellite TV provider, the brothers and NFL quarterbacks most recent music video garnered 3.6 million views over the week that ended on Sunday, according to Visible Measures -- good enough to earn it the No. 3 spot on this week's Viral Video Chart.
DirecTV's 3-minute video was created for the launch of its new fantasy football-dedicated channel and features video vixens, Eli's (thankfully) auto-tuned vocals, Peyton's moon face and another cameo from dad Archie.
Thai Life Insurance debuts at No. 5 this week with a completely different sentiment for its "Street Concert" campaign. The tearjerker resonated with viewers as it explored the universal healing power of music and the friendships it can help foster.
Other new entrants this week include Dodge at No. 7 with the pairing of comedians Craig Robinson and Jake Johnson that includes a bitch slap as the two battle it out in a promo spot for the brand's 2015 Dodge Dart; and Nike takes the last spot at No. 10 with an advert touting its new Flash Top gear, a spot that's part of a three-short series for the its "Gear Up" campaign featuring animated versions of soccer stars Wayne Rooney, Andrés Iniesta and Cristiano Ronaldo.
The Black Friday-Cyber Monday weekend is the blockbuster sales period for marketers, not just as the holiday launching point, but also as a contributor to overall annual sales. Savvy marketers are starting early and turning to omnichannel optimization. Learn what you need to do now. Brought to you by Criteo.Learn more