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The Most 'Viral' Video of the Week Is About Fishing in Austin, Texas

Published on .

Forget shiny smartphones and movie-tie ins. The campaign with the most views on our Viral Video Chart belongs to Facebook. As ever, caveat emptor: the figures below include both organic views, where people intentionally watched on their own accord, and paid views, meaning occasions where the videos were put in front of people trying to watch to do something else.

Viral Video Chart
Powered by:
1
Keep Austin Fishing
NEW
ClientFacebook
AgencyNA
Views this week12,768,101
Spot last weekNEW
2
50 Nights to 50 Classic Stories
-13%
ClientShell
AgencyNA
Views this week10,910,729
Spot last week4
3
Make Your Own Winter Wonderland
NEW
ClientLEGO
AgencyNA
Views this week8,448,902
Spot last weekNEW
4
Coming Home for Christmas
Back on Chart
ClientHeathrow Airport
AgencyHavas London
Views this week8,307,390
Spot last weekBack on Chart
5
Chaos for Christmas
NEW
ClientDuracell
AgencyNA
Views this week8,278,682
Spot last weekNEW
6
Oral Health Month 2017
NEW
ClientColgate
AgencyNA
Views this week8,104,980
Spot last weekNEW
7
The Starbucks Run
NEW
ClientStarbucks
AgencyNA
Views this week7,778,049
Spot last weekNEW
8
The Final Stint
NEW
ClientPorsche
AgencyNA
Views this week7,356,299
Spot last weekNEW
9
Growing Up
Back on Chart
ClientSamsung
AgencyNA
Views this week6,994,103
Spot last weekBack on Chart
10
Learning AFAR
NEW
ClientHyatt
AgencyNA
Views this week6,889,833
Spot last weekNEW
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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