Videos promoting phones and tablets tend to do well on the Viral Chart. But a little scandal didn't hurt viewership on Nokia's newest video promoting its yet-to-be-released Lumia 920 either. PureView debuts this week at No. 9 with 1.42 million views.
The video, which was released following a press event on September 5, supposedly demonstrates the phone's Optical Image Stabilization functionality, which allows for clearer videos and pictures of moving objects. The same day, the blog The Verge noticed a peculiar reflection in the video: a white van with a camera man and a lighting rig. As Nokia would confirm, it hadn't used the Lumia's OIS technology to film the video or take photos for other marketing materials, nor had they put a disclaimer on the video.
Nokia issued a formal apology on its blog on September 6. The company provided Wired with a statement that included this explanation:
"This video was produced while the Nokia Lumia 920 was in early prototype and still not ready to show the full benefits of the amazing innovation it contains. While there was no intention to mislead, the failure to add a disclaimer to the video was obviously a mistake, and we apologize for the misunderstanding it did cause.
Nokia also uploaded a new video to its blog and YouTube that shows the OIS functionality in an actual Lumia prototype. The "fake" video now carries a disclaimer any time the OIS function is shown, which reads "simulation of OIS technology." The company is also launching an ethics review into the video.
Nokia has a lot riding on the Windows-powered phone. In April the company lost the title of world's biggest handset-maker, which it held for 14 years, when it was overtaken by Samsung. Samsung's sales are largely driven by phones powered by Google's Android OS, whereas most of Nokia's sales still come from Symbian phones. In the second quarter Nokia accounted for just 2% of smartphone purchases, according to Businessweek.