NEW YORK (AdAge.com) -- If it seems like Google has been especially busy lately launching new features, it's because it has. But these days, the search giant appears to be more aggressive than it has previously been in marketing its new launches.
This week the company occupies three of the top 10 spots on the viral video chart with videos promoting Google Goggles, Google Chrome and Google's real-time search offerings. The company's videos tend to blur the line between product demo and quirky, homespun entertainment. As Visible Measures, which compiles the weekly viral chart data, notes, "while there is ton of consumer interest in Google's new products, it certainly doesn't hurt that they control the web's No. 1 video destination."
Also new on this week's chart is a piece intended to promote the ongoing COP 15 climate change summit from the Ministry of Foreign Affairs of Denmark.
|Last Week||Brand||Campaign||Agency||Current Week Views*||% Change in Views**||Watch the Spot|
|1||1||Evian||Live Young||BETC Euro RSCG||1,170,858||+12%|
|3||Back on Chart||Samsung||Extreme Sheep LED Art||The Viral Factory||489,489||Back on Chart|
|4||5||Microsoft||Xbox Project Natal||World Famous||475,748||+6%|
|5||New||Chrome Browser Features||BBH; Glue, London; 1st Ave Machine||472,862||New|
|6||New||Ministry of Foreign Affairs of Denmark||We Have The Power To Save The World. Now.||Director: Mikkel Blaabjerg Poulsen||452,497||New|
|7||4||DC Shoes||Gymkhana Two||Mad Media||443,017||-3%|
|8||3||Volkswagen||The Fun Theory||Tribal DDB||393,512||-18%|
|9||New||Real Time Search||N/A||305,837||New|
|10||2||Activision||Tony Hawk Ride||Droga 5; Sharethrough||282,887||-73%|
Source: Visible Measures
*The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations.
Note: This analysis does not include Visible Measures' paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns, TV show or media network promotions, or public service announcements. View-count results are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact Visible Measures directly.