Google's Back With Nexus One, While Airline Tries 'Cougars'

What People Watched the Week of Jan. 18, 2010

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NEW YORK (AdAge.com) -- Google is increasingly using video ads to promote its products and services, so no surprise that its ad the Nexus One phone, "Ninja's Unboxing," came in at No. 3 on the chart this week with just north of 700,000 views.

Google is no stranger to the chart, having landed seven ads there over the past year for its web browser Chrome, real-time search and mobile features like Google Goggles. Through YouTube and its third-party content network, it's a formidable platform for promotion, which it can now use to sell its first consumer device.

"When you're Google and you want views, you simply press a button," said James O'Connor, analyst at video-analytics firm Visible Measures.

Also new to the list this week is another veteran of the chart known for racy content: Air New Zealand. Its clever "Nothing to Hide" video showed its rather fetching employees going about their jobs in painted-on uniforms. This time, they're on the chart with a mocumentary about Cougars. Yep, that kind. This will no doubt spark conversation -- maybe outrage, even -- and notably it doesn't mention the airline. Rather, it refers to the airline's bookings site, grabaseat.co.nz.

Within this week's top 10, three videos are brand new to the list (Google, Air New Zealand and Adidas), but seven of the top 10 have been on the chart a week or less.

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 1 Evian Live Young BETC Euro RSCG 1,242,551 -4% Evian: Live Young
2 New Air New Zealand Grab a Seat Projector 832,376 New Air New Zealand: Grab a Seat
3 New Google Nexus One Unboxing PatrickBoivin 722,857 New Google: Nexus One Unboxing
4 6 Coca-Cola Happiness Machine Definition6 612,334 +47% Coca-Cola: Happiness Machine
5 5 DC Shoes Gymkhana Two Mad Media 587,875 +3% DC Shoes: Ken Block's Gymkhana Two Project
6 4 Microsoft Xbox Project Natal World Famous 583,733 -22% Microsoft: Xbox Project Natal
7 2 LEGO LEGO CL!CK Pereira & O'Dell, Sharethrough 569,247 -35% LEGO: LEGO CL!CK
8 New Adidas Originals Star Wars Collection Sid Lee 517,036 New Adidas Originals: Star Wars Collection
9 8 Axe Cleans Your Balls BBH 434,095 +16% Axe: Cleans Your Balls
10 3 Ray-Ban Never Hide Face Tattoo Cutwater 362,512 -57% Ray-Ban: Never Hide Face Tattoo
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