NEW YORK (AdAge.com) -- Google is increasingly using video ads to promote its products and services, so no surprise that its ad the Nexus One phone, "Ninja's Unboxing," came in at No. 3 on the chart this week with just north of 700,000 views.
Google is no stranger to the chart, having landed seven ads there over the past year for its web browser Chrome, real-time search and mobile features like Google Goggles. Through YouTube and its third-party content network, it's a formidable platform for promotion, which it can now use to sell its first consumer device.
"When you're Google and you want views, you simply press a button," said James O'Connor, analyst at video-analytics firm Visible Measures.
Also new to the list this week is another veteran of the chart known for racy content: Air New Zealand. Its clever "Nothing to Hide" video showed its rather fetching employees going about their jobs in painted-on uniforms. This time, they're on the chart with a mocumentary about Cougars. Yep, that kind. This will no doubt spark conversation -- maybe outrage, even -- and notably it doesn't mention the airline. Rather, it refers to the airline's bookings site, grabaseat.co.nz.
Within this week's top 10, three videos are brand new to the list (Google, Air New Zealand and Adidas), but seven of the top 10 have been on the chart a week or less.
|Last Week||Brand||Campaign||Agency||Current Week Views*||% Change in Views**||Watch the Spot|
|1||1||Evian||Live Young||BETC Euro RSCG||1,242,551||-4%|
|2||New||Air New Zealand||Grab a Seat||Projector||832,376||New|
|3||New||Nexus One Unboxing||PatrickBoivin||722,857||New|
|5||5||DC Shoes||Gymkhana Two||Mad Media||587,875||+3%|
|6||4||Microsoft||Xbox Project Natal||World Famous||583,733||-22%|
|7||2||LEGO||LEGO CL!CK||Pereira & O'Dell, Sharethrough||569,247||-35%|
|8||New||Adidas Originals||Star Wars Collection||Sid Lee||517,036||New|
|9||8||Axe||Cleans Your Balls||BBH||434,095||+16%|
|10||3||Ray-Ban||Never Hide Face Tattoo||Cutwater||362,512||-57%|
Source: Visible Measures
*The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations.
Note: This analysis does not include Visible Measures' paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns, TV show or media network promotions, or public service announcements. View-count results are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact Visible Measures directly.