Mobile phones rule the Viral Video Chart this week, and with two spots rolling out big, Google is king.
Usurping the No. 1 position from Rovio's "Angry Birds Space" is Google's "Project Glass," which brings to life a concept the tech giant is working on to change the way we see mobile -- literally. It imagines a day in the life of an average guy whose glasses respond to the world around him and perform all the functions of a smartphone at a glance (or with Siri-esque spoken instruction). It has that just-close-enough-to-imagine quality that online audiences love in tech concept videos, and it merits repeat viewings and social-media shares. It earned just shy of 10 million views this week, according to Visible Measures data.
Google also piqued viewer interest with its awesome "Gmail Tap," an April Fool's prank that premiered last week with 2.4 million views, putting it in the No. 4 spot. The video explores an approach to typing emails on a touch screen that is so radically new it's old -- almost 150, actually -- that uses Morse code's dots and dashes to input text.
Google glasses? Morse code? The gap between parody and reality is shrinking.
Other mobile-related spots featured on this week's chart are Nokia's "SmartPhoneBetaTest" at No. 9, with 830,000 views; and Motorola's "Droid Razr Maxx" at No. 10, with 807,000 views. Both are also making the TV rounds.
Ad Age will be honoring the best next week at the annual Viral Video Awards -- the first night of the Digital Conference in New York -- and one tech company will take home a grand prize.