Google+ Gets Viral Boost From Demo Videos, YouTube

Why Did Search Giant Buy YouTube Again? Here's Why!

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Google launched its social network Google+ by putting it behind a giant velvet rope: only the special few initially got in. That may have actually heightened public curiosity, given the amount of news coverage. And sure enough, a collection of Google's demo videos debuted at the top spot on the Viral Chart with 3.5 million views last week alone.

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The campaign played to the public's piqued curiosity, putting together a set of ads, each of which explored a different feature of Google+, as well as an overview, called "A Quick Look," posted below. The good people at Visible Measures say it doesn't appear that Google needed to paid promotions for this campaign, with everyone jostling to learn more about their coveted product. As we've said before, Google is particularly adept at promoting its own products in video, as well as leveraging YouTube.

Dirt Devil slipped down from its perch this week, but with its 52% increase in views, didn't go far. At the No. 2 spot this week, its ad campaign is still sucking in plenty of eyeballs.

Vodafone's new campaign featuring F1 racers Lewis Hamilton and Jenson Button debuted at the No. 3 spot due to paid placements, a wise decision since its bland behind-the-scenes-like footage of a fashion shoot wouldn't have brought in those 2.1 million views. GE followed up last year's "Tag Your Green" campaign with "Tag Your Green 2011," hitting No. 4 on the chart this week.The campaign features prominent YouTube personalities iJustine, Shay Carl and Ryan Higa, reaching out to their online audiences, helping the campaign reach 1.1 million viewers last week.

Evian dropped two positions to No. 5 after a 3% drop in views, while Perrier rose up three spots to hit No. 6 with its 52% increase in views. BMW and Apple found their way back to the top 10 chart, while Newegg, a web service that allows users to buy products based on "real reviews by real people," debuted at 10 with an ad campaign supported by paid placements.

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 New Google The Google+ Project N/A 3,576,443 New Google: The Google+ Project
2 1 Dirt Devil You Know When It's the Devil Filmakademie Baden-Wurttemberg 2,417,326 52% Dirt Devil: You Know When It's the Devil
3 New Vodafone Fashion Photography N/A 2,107,531 New Vodafone: Fashion Photography
4 New GE Tag Your Green 2011 N/A 1,143,685 NEW GE: Tag Your Green 2011
5 3 Evian Live Young BETC Euro RSCG 1,142,849 -3% Evian: Live Young
6 9 Perrier Le Club Perrier Ogilvy & Mather 1,050,473 52% Perrier: Le Club Perrier
7 Back on Chart BMW MPowered Performance Cundari 1,040,044 Back On Chart BMW: MPowered Performance
8 Back on Chart Apple iPhone 4 Face Time N/A 790,557 Back on Chart Apple: iPhone 4 Face Time
9 5 TomTom Break Free Pool Worldwide 785,019 -16% TomTom: Break Free
10 New Newegg Take It From a Geek N/A 692,658 New Newegg: Take It From a Geek
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