With perhaps the exception of Red Bull, there may be no marketer seemingly better situated to dominate online video views than GoPro, the maker of cameras that consumers attach to motorcycle helmets, parachute rigs, drones and more. Although big-spending smartphone campaigns more often dominate the our Viral Video Chart, which includes both organic views and paid advertising, this week GoPro has the most views of any brand outside of movie and video-game marketers.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
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