GoPro Takes Its Rightful Place Atop the Viral Video Chart

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With perhaps the exception of Red Bull, there may be no marketer seemingly better situated to dominate online video views than GoPro, the maker of cameras that consumers attach to motorcycle helmets, parachute rigs, drones and more. Although big-spending smartphone campaigns more often dominate the our Viral Video Chart, which includes both organic views and paid advertising, this week GoPro has the most views of any brand outside of movie and video-game marketers.

Viral Video Chart
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1
Hero5 + Karma
NEW
GoPro
NA
Views this week: 13,310,953
Spot last week: NEW
2
Desolation
53%
Audi, Airbnb
Venables Bell & Partners
Views this week: 10,460,600
Spot last week: 9
3
Ready or Not
64%
Kate Spade
NA
Views this week: 10,095,244
Spot last week: 10
4
Amazon Echo: #JustAsk
NEW
Amazon
NA
Views this week: 8,347,794
Spot last week: NEW
5
Don't miss your special moments
5%
LG
NA
Views this week: 7,501,670
Spot last week: 7
6
BOGO
NEW
Domino's
NA
Views this week: 6,755,630
Spot last week: NEW
7
McPick 2 for $5
-43%
McDonald's
NA
Views this week: 5,764,291
Spot last week: 2
8
Raw Egg Test
Back on Chart
Purple
Harmon Brothers
Views this week: 5,097,382
Spot last week: Back on Chart
9
Fall Best Place to Play
NEW
PlayStation
NA
Views this week: 4,913,667
Spot last week: NEW
10
Damn Daniel (remastered)
NEW
LG
SuperHeroes
Views this week: 4,281,858
Spot last week: NEW
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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