Hot Wheels, Heineken and Women's Tennis Go Big on Viral Chart While Justin Bieber Stumbles

Car Stunt By Hot Wheels and Izod Returns With Nearly 6 Million Views

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Ubiquitous pop sensation Justin Bieber may command legions of tween girls, but that didn't stop the uncanny spot for his new fragrance from freefalling almost completely off the viral video chart last week, according to data released by Visible Measures.

The singer's spot, entitled "Someday" after the fragrance it's selling, debuted last week at No. 1 on the chart with more than 3 million views (thanks to a boost from paid ads on Facebook, a custom iPhone app and a branded YouTube channel, among other placements). It dropped a dangerous 84% this week, barely landing in the No. 10 spot with just over 500,000 views. The awkwardly sensual spot features a dream-like Bieber visiting one of his millions of female fans in a fragrance-induced fantasy.

Speaking of fantasy, the Women's Tennis Association launched its "Strong and Beautiful" campaign with a spot featuring the sport's biggest female stars -- including Serena Williams -- in sweaty, glittery scenes of slow-motion strength. Its debut this week landed it in the No. 4 spot, with 1.1 million views. The Goodby, Silverstein & Partners vid was shot by photographer and filmmaker Dewey Nicks as part of a larger global campaign to promote the WTA Championships in Istanbul.

Izod and Hot Wheels topped the chart with an impressive haul for a promo for its "longest jump by a four-wheeler" stunt, as well as new campaigns from Tom Tom and Heineken, which is back for the next iteration of its ongoing series, "The Date."

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 Back on Chart Izod & Hot Wheels Fearless at the 500 Mistress 5,705,847 Back on Chart Izod & Hot Wheels: Fearless at the 500
2 2 Dirt Devil You Know When It's the Devil Filmakademie Baden-W├╝rttemberg 2,226,006 +7% Dirt Devil: You Know When It's the Devil
3 3 Evian Live Young BETC Euro RSCG 1,225,649 -10% Evian: Live Young
4 New WTA Strong is Beautiful Goodby, Silverstein & Partners 1,157,431 New WTA: Strong is                                                                     Beautiful
5 New Heineken The Date Wieden & Kennedy 991,064 New Heineken: The Date
6 New TomTom Break Free Pool Worldwide 831,503 New TomTom: Break Free
7 Back on Chart Chrysler Imported From Detroit Wieden & Kennedy 822,453 Back on Chart Chrysler: Imported From Detroit
8 8 Blendtec Will It Blend? In-house 697,541 +11% Blendtec: Will it Blend?
9 4 Google The Web Is What You Make Of It BBH, Google Creative Labs 526,452 -57% Google: The Web Is What You Make Of It
10 1 Justin Bieber Fragrance Someday HOWL group 511,458 -84% Justin Bieber Fragrance: Someday
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