Even though summer technically hasn't ended yet, fall is in full swing on the Visible Measures Viral Video Chart, tracking views through the week that ended Sunday. The No. 1 spot goes to a Google Chromebook ad aimed at students returning to school.
As the world waits with bated breath for news about the latest Apple products, meanwhile, Ikea's clever send-up of the fuss surrounding tech sits in third place this week. To date, that video's been watched more than 7.7 million times.
And there are six sports-related spots in this week's top ten, with four coming from sports mainstays Nike, Adidas and Gatorade. But watchmaker TAG Heuer and Spanish fashion label Paco Rabanne turned in powerful sports-themed spots that involve unlikely athlete pairings too.
As always, some of these videos are backed by frequent promotion while others fly around the web on the strength of referrals from friends.