Jameson has long topped the whiskey charts. It began its reign as the best-selling whiskey in the world in 1805, according to Frommer's 500 Places for Food & Wine Lovers, and still holds the title today.
But this week Jameson cracked a new chart for the first time, clinching the No. 8 spot on the Viral Video Chart with a video that doesn't feature its product or its legendary mascot, John Jameson. "The Ventriloquist," which garnered 1.4 million views last week, is a 10-minute video promoting the Jameson First Shot international film competition.
The competition was launched in September of 2011 by Jameson and Kevin Spacey's production company, Trigger Street Productions, in the hope of discovering new film talent in the U.S., Russia, and South Africa.
In keeping with the Jameson brand -- and its advertising campaign featuring the epic adventures of John Jameson -- entrants were asked to submit a seven-page script with a "legendary," "humorous" or "very tall tale" theme.
After receiving 700 entries, one winner was chosen from each country to have his or her script made into a short film by Trigger Street (producer of "21" and "The Social Network"), starring Kevin Spacey.
"The Ventriloquist" is the winning U.S. entry, written and directed by Benjamin Leavitt. It's the story of an introverted ventriloquist, played by Spacey, who tries to match wits with his extroverted dummy.
While Jameson was a newbie to the Viral Video Chart this week, there were a number of returning players also. Samsung's Smart TV video held on to the top spot for the second week, while Rovio's "Angry Birds Space" and Google's "The Web is What You Make of It" were on the chart for their 13th and 14th weeks, respectively.