Forget the U.S. election results, post-Brexit anxiety or other uncertainties. It's the season for a battle of the brands to make the most compelling holiday video of the year.
Nowhere is this more true than in Britain. "Buster The Boxer," John Lewis's just-released Christmas ad, was this week's top viral video with 137.2 million views. The ad features wild animals jumping on a backyard trampoline while Buster, a house dog, looks on and decides to copy them. Rival Marks & Spencer's "Love Mrs. Claus" campaign video came in a distant second with 12.2 million views. The effort breaks new ground with its depiction of an empowered, tough-as-nails Mrs. Claus, played by British actress Janet McTeer. The video portrays Mrs. Claus jetting off in a helicopter to make a last-minute gift delivery for a young girl.
The two British blockbuster holiday ads beat out other newcomers to this week's list, including campaigns from Starbucks, Trivago and Walmart. Meanwhile, last week's fifth-place video from Samsung featuring an education program held its spot.
The Viral Chart, courtesy of Visible Measures, uses both "organic" unpaid views and paid ad placements during the week through Sunday.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.