Even Justin Bieber Needs to Buy Some Viral Love for Someday

Everything the Pop Phenom Does Goes Viral, Right? Well, Almost Everything

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Even Justin Bieber has to buy a little buzz every now and then.

The teen-pop phenom and unofficial king of Twitter debuts atop the Ad Age Viral Video Chart this week with a new ad for his fragrance, Someday. The campaign was supported by paid ads on Facebook, a custom iPhone app and a branded YouTube channel, among other placements, and given extra visibility from his headline-making trip to Hawaii with girlfriend Selena Gomez -- enough to rack up 3.1 million views in its first week. So much buzz, even Marc Jacobs is vying for a piece of it.

The Bieber ad is one of seven new videos to enter the chart this week, including a No. 4 debut from Lady Gaga. The pop star's new ad for Google, which premiered during her appearance on "Saturday Night Live" May 21, is already outpacing Google's previous two entries in its "The Web Is What You Make of It" spots for Chrome, including "Savage Love."

Dirt Devil shoots onto the chart at No. 2 with its month-old "You Know When It's the Devil" campaign. After an asset from the "Exorcist"-themed clip was uploaded onto video-hosting site Vimeo, the campaign received a major boost in awareness, to the tune of more than 2 million views. Other new entrants include Reebok's "76 Buddies" at No. 5, a campaign for the shoe brand's RealFlex sensors; Canadian retailer the Camera Store's "Battle At F-Stop Ridge" at No. 6; Friskies" Games for Cats" at No. 7, proving once again that cat videos are a virtually foolproof way to get lots of views; and Acuvue's "1 Day" video contest, which received a boost after musical host Charice appeared on the season finale of "Glee."

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 New Justin Bieber Fragrance Someday HOWL group 3,153,596 New Justin Bieber Fragrance: Someday
2 New Dirt Devil You Know When It's the Devil Filmakademie Baden-Wurttemberg 2,083,143 New Dirt Devil: You Know When It's the Devil
3 1 Evian Live Young BETC Euro RSCG 1,357,989 +3% Evian: Live Young
4 Back on Chart Google The Web Is What You Make Of It BBH, Google Creative Labs 1,226,633 Back on Chart Google: The Web Is What You Make Of It
5 New Reebok 76 Buddies N/A 897,156 New Reebok: 76 Buddies
6 New The Camera Store Battle At F-Stop Ridge N/A 813,100 New The Camera Store: Battle At F-Stop Ridge
7 New Friskies Games for Cats N/A 743,165 New Friskies: Games for Cats
8 5 Blendtec Will It Blend? In-house 630,230 +2% Blendtec: Will it Blend?
9 4 Volkswagen The Force Deutsch 625,717 0% Volkswagen: The Force
10 New Acuvue 1 Day N/A 552,469 New Acuvue: 1 Day
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