That Kissing Stunt Bosses 'Bossy' On the Viral Video Chart

Spot for L.A.-Based Fashion Label Amasses Over 63 Million Views

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If you spent any time on the internet last week, this week's Viral Video Chart won't shock you: strangers locking lips for the first time killed it, raking in 63 million views, according to Visible Measures.

Titled "First Kiss," the spot for LA-based apparel brand Wren had 20 strangers who were paired up and asked to engage in the vulnerable act of kissing each other for the first time.

As you can imagine, it starts off awkward as couples try to break the ice by saying things like, "You have nice eyes," to "What was your name again?" Jimmy Fallon and Chelsea Handler create spoofs. But it was hard to tell if the short film was actually a marketing effort – which it was— since no real branding was involved. While cast members were filmed wearing Wren's label, even that wasn't clear just by watching the video.

Lean In also debuted on the chart this week with a PSA aimed to discourage people from calling young girls "bossy." Sheryl Sandberg partnered up with Girl Scouts of the USA in a campaign that asserts labels such as "bossy" and "aggressive" dissuades young girls from pursuing leadership roles. Including appearances from pop icon Beyonce, former Secretary of State Condoleezza Rice, and actress Jennifer Garner, the message gained significant traction with the spot garnering over 2.1 million views.

The Viral Video Chart may not work on your platform. Please view it on AdAge.com

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