No one would mistake Lenovo's ThinkPad as a youth brand, but the Chinese electronics manufacturer is trying to change that with one of the most ambitious YouTube campaigns to date. It's an online youth science competition called "The YouTube Space Lab launched by Lenovo," where students ages 14-18 are given the chance to submit science projects that could be performed in space.
YouTube and Lenovo are putting some promotional muscle behind the campaign, which topped the Viral Chart last week with more that 2.8 million views. Sixty regional finalists for the competition will be chosen by a panel of scientists (including Stephen Hawking), astronauts and educators. The two winners will get the chance to attend astronaut training in Russia and have their experiments performed aboard the International Space Station, and streamed to Earth, of course, by YouTube.
A different kind of experiment, "Will Siri Blend?" has Blendtec surging again on the chart. Says CEO Tom Dixon, "So, iPhone, what do you have to say about that ?"