The viral video chart held mostly steady from last week, with the Jennifer Lopez-fronted Kohl's spot where she promotes her new collection for the store and Kia's dancing hamsters staying in the No. 1 and 2 slots respectively.
After a brief departure from the chart last week, Levi's's "Legacy" spot for its global "Go Forth" campaign by Wieden & Kennedy is back at No. 7 with more than 650,000 views. It's a slick production with a solemn tone that debuted in August, showing 20-somethings looking exuberant and occasionally rebellious with footage of passionate embraces, as well as tear gas billowing into a city street . The 60-second video is projected over a reading of Charles Bukowski's poem "The Laughing Heart," which opens with the verse "Your life is your life/don't let it be clubbed into dank submission." Levi's pulled the campaign from the U.K. last month during the London riots.
It's a markedly different -- and less light-hearted -- approach from the viral videos that got Levi's so much attention in 2008, including "Super Chill Monkey Does Hollywood," featuring a Los Angeles-based primate taking the bus to an audition, where he strips off his T-shirt and jeans and poses in front of the casting couch. Riding the false-stunt YouTube wave, "Guys Backflip Into Jeans" -- ending with one who bounces into his from a moving see-saw -- also became a phenomenon and now has almost 7.5 million YouTube views.