In an unusual display of dominance for any brand, LG campaigns for its TV sets and the overall corporate brand took first, second and third place on our latest weekly chart of the most-viewed video campaigns online. Not only did a video promoting LG Nano Cell's wider field-of-vision TV technology repeat at No. 1, but an LG brand campaign debuted on the chart at No. 2 and another TV ad climbed to No. 3 from No. 8.
Together they comprised nearly 64% of all views in the top 10.
As ever, the chart includes not only the organic views that most people think of when they hear the word "viral" but the paid views that advertisers secure by buying pre-roll, mid-roll and other video placements.
Ad Age's Viral Video Chart, powered by AcuityAds, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, a proprietary metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented AcuityAds platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
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