Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

LG's 'Smart Thief' Spot Shows You How to Steal an Ultrathin OLED TV

LG Has Two Spots on the Chart, and Two Very Different Approaches to Humor

By Published on .

Superthin OLED TVs were the rage at last week's Consumer Electronics Show in Las Vegas. LG and agency Y&R Amsterdam borrowed the look of security camera video to humorously drive the key point home: They're really thin. The video, which has no sound or dialogue, found 2.3 million views last week.

LG actually has two spots on the chart, the second for a vacuum with nearly a million views. Two different products, and two very different approaches to humor. My guess is the second is enjoying some SEO benefits due to its title: "Super Model Photography Trick."

Most Popular
In this article: