P&G's Always has joined recent advertisers in the women's empowerment movement with its new campaign #LikeAGirl, which garnered over 8.4 million views over the week that ended on Sunday, according to Visible Measures.
Snatching the No. 2 spot on the Viral Chart, the three-minute short aims to redefine what it means to be a girl and asks people to imitate certain athletic activities "like a girl." As expected, those featured are seen acting out exaggerated motions of the way girls run and throw, except for the pre-pubescent girls who, with determination, run fast and throw strong. Always dubbed the campaign a "social experiment" that comes on the heels of brand-sponsored research that found that 50% of girls lose confidence during puberty.
Gillette arrived at No. 4 on the weekly viral chart by celebrating its 100th anniversary with a spot that documents the evolution of hairstyles and fashion over the past century, concluding by introducing "Gillette Body," the brand's "first razor built for the male terrain."
Other new entrants this week include McDonald's at No. 8 in a new World Cup campaign highlighting the chain's sweepstakes; Hugo Boss at No. 9 with a spot promoting its Orange Eyewear Collection; and Boardco, Thuggies and Body Glove wraps up the chart at No. 10 this week with a vibrant ad featuring daredevils sliding off a cliff in the latest video stunt by producer Devin SuperTramp.
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