Clean-Energy Video Campaign From Shell Gets Over 20 Million Views in One Week

By Published on .

Did you know that the energy sources of the future could involve transforming old coffee grounds into low-carbon biofuel, or harnessing kinetic energy from human footsteps? These are just a couple of the themes featured in this week's top video campaign, Shell's "#makethefuture" effort using animation and a rendition of American Authors' 2013 hit "Best Day of My Life" performed by Jennifer Hudson, Luan Santana, Pixie Lott, Steve Aoki, Tan WeiWei and Yemi Alade.

Other new video campaigns on this week's top ten list include "Roadtrip," a short vignette from H&M featuring Kevin Hart and David Beckham; an Audi ad that was released in time to capitalize on interest around the first presidential debate; and a promotion for Pizza Hut's grilled cheese stuffed crust.

A new campaign video from Lane Bryant that promotes body positivity also got 6.4 million views, and Microsoft, T-Mobile, Apple, Lyft and LG made repeat appearances.

The Viral Chart, courtesy of Visible Measures, as always includes both "organic" unpaid views and paid ad placements in the week through Sunday.

Viral Video Chart
Powered by:
1
Make the Future 2016
NEW
Shell
Interlude
Views this week: 20,195,944
Spot last week: NEW
2
The Road Trip
NEW
H&M
Adam&EveDDB
Views this week: 10,326,288
Spot last week: NEW
3
Testimonials
Back on Chart
Microsoft
NA
Views this week: 8,469,272
Spot last week: Back on Chart
4
T-Mobile ONE
Back on Chart
T-Mobile
NA
Views this week: 8,378,881
Spot last week: Back on Chart
5
Duel
NEW
Views this week: 8,171,236
Spot last week: NEW
6
Introducing iPhone 7
Back on Chart
Apple
NA
Views this week: 7,633,315
Spot last week: Back on Chart
7
Grilled Cheese Stuffed Crust Pizza
NEW
Pizza Hut
Views this week: 7,516,452
Spot last week: NEW
8
Undercover Lyft
Back on Chart
Lyft
NA
Views this week: 6,732,264
Spot last week: Back on Chart
9
Remastered
51%
LG
SuperHeroes
Views this week: 6,456,500
Spot last week: 10
10
#ThisBody Is Made to Shine
NEW
Lane Bryant
NA
Views this week: 6,432,289
Spot last week: NEW
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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