Your Man Could Smell Like This Viral Video Chart

Weiden & Kennedy's Old Spice Ad Claims Top Spot From Doritos

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NEW YORK ( -- Last week Wieden & Kennedy's ad for Old Spice, "The Man Your Man Could Smell Like," made the chart for the first time, and we wondered if it would have staying power. This week, our answer: Yes, the video toppled Doritos and took the top slot with more than 2.1 million views.

Two weeks ago, the Super Bowl stormed the viral chart; this week, only three of its ads remain: Doritos, E-Trade and Bud Light. Joining them are two spots tied to the Winter Olympics, Visa's "Go World" and Tourism British Columbia's ad with Michael J. Fox, Kim Cattrall and others.

Judging from the list, a mix of declining Super Bowl and Olympics ads and much older viral campaigns from Microsoft and Evian, now would be a good time to break through the clutter. Axe's "Clean Your Ball" is showing some staying power, and it landed back on the chart as Super Bowl ads dropped off, but that's just the beginning of it. Not counted in Axe's numbers are all the 15- and 30-second versions BBH created for paid in-stream placements.

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 2 Old Spice The Man Your Man Could Smell Like Wieden & Kennedy 2,145,452 +29% Old Spice: The Man Your Man Could Smell Like
2 1 Doritos Crash the Super Bowl 2010 Goodby, Silverstein & Partners 1,640,574 -66% Doritos: Crash the Super Bowl 2010
3 4 Evian Live Young BETC Euro RSCG 1,096,201 -11% Evian: Live Young
4 Back on Chart Sussex Safer Roads Partnership Embrace Life Director: Daniel Cox 629,103 Back on Chart Sussex Safer Roads Partnership: Embrace Life
5 Back on Chart Axe Clean Your Balls BBH 609,584 Back on Chart Axe: Clean Your Balls
6 New Visa Go World TBWA/Chiat/Day 560,155 New Visa: Go World
7 3 E-Trade E-Trade Super Bowl 2010 Grey 538,331 -61% E-Trade: Super Bowl 2010
8 8 Bud Light Bud Light Super Bowl 2010 Cannonball; DDB; Palm & Havas; Momentum 491,377 -10% Bud Light: Super Bowl 2010
9 New Tourism British Columbia Super, Natural British Columbia Cossette West 474,591 New Tourism British Columbia: Super, Natural British Columbia
10 10 Microsoft Xbox Project Natal World Famous 450,903 +10% Microsoft: Xbox Project Natal
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