NEW YORK (AdAge.com) -- Might be a little too late, considering the Senate Finance Committee actions earlier this week, but the MoveOn.org campaign that advocated for a public health option went viral last week, notching almost 1.9 million views, good enough for first place in the viral video chart. The film was created by FunnyorDie.com and stars a swath of celebrities, including the site's co-founder Will Ferrell and Jon Hamm of "Mad Men."
In the No. 4 spot is the Windows 7 Launch Party instructional video. Microsoft has been relatively savvy when it comes to viral video; this one, however, seems to be of the "so inadvertently bad it's good" ilk that makes it onto the chart from time to time. It's promoting in-house Tupperware-style parties to show off the new operating system, but the cheesy, forced dialogue and awkward phrasing has made it the subject of all sorts of ridicule -- enough that it drove a half-million views. (Who knows, maybe Microsoft knew what it was doing all along.)
Also notable? Evian's Rollerbabies, after three months on the chart, still managed to grow an impressive 38% this week.
| Last Week | Brand | Campaign | Agency | Current Week Views* | % Change in Views** | Watch the Spot | |
|---|---|---|---|---|---|---|---|
| 1 | New | MoveOn Political Action | Protect Insurance Agencies | FunnyorDie | 1,898,286 | New |  |
| 2 | 1 | Evian | Live Young | BETC Euro RSCG | 1,409,229 | +38% |  |
| 3 | 2 | DC Shoes | Ken Block's Gymkhana Two Project | Mad Media | 599,332 | -25% |  |
| 4 | New | Microsoft | Windows 7 Launch Party | N/A | 545,303 | New |  |
| 5 | 3 | Microsoft Xbox | Project Natal | World Famous | 495,773 | +26% |  |
| 6 | 10 | Cadbury | Eyebrow Dance | Fallon | 290,891 | +25% |  |
| 7 | New | Trend Micro | Fearless Web | Brief Attention Span, Alterseekers, Sharethrough | 245,096 | New |  |
| 8 | 8 | T-Mobile | T-Mobile Dance | Saatchi & Saatchi, MediaCom | 240,596 | -1% |  |
| 9 | 6 | Inspired Bicycles | Danny MacAskill Trials | N/A | 236,282 | -10% |  |
| 10 | 9 | Bud Light Lime | Canned Confessions | DDB | 217,257 | -8% |  |
Source: Visible Measures *The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach‚Ñ¢ basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations. Note: This analysis does not include Visible Measures' paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns, TV show or media network promotions, or public service announcements. View-count results are incremental by week. **Indicates percent change in views compared with the same period the week before. To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact Visible Measures directly. |
|||||||
