NEW YORK (AdAge.com) -- Might be a little too late, considering the Senate Finance Committee actions earlier this week, but the MoveOn.org campaign that advocated for a public health option went viral last week, notching almost 1.9 million views, good enough for first place in the viral video chart. The film was created by FunnyorDie.com and stars a swath of celebrities, including the site's co-founder Will Ferrell and Jon Hamm of "Mad Men."
In the No. 4 spot is the Windows 7 Launch Party instructional video. Microsoft has been relatively savvy when it comes to viral video; this one, however, seems to be of the "so inadvertently bad it's good" ilk that makes it onto the chart from time to time. It's promoting in-house Tupperware-style parties to show off the new operating system, but the cheesy, forced dialogue and awkward phrasing has made it the subject of all sorts of ridicule -- enough that it drove a half-million views. (Who knows, maybe Microsoft knew what it was doing all along.)
Also notable? Evian's Rollerbabies, after three months on the chart, still managed to grow an impressive 38% this week.
|Last Week||Brand||Campaign||Agency||Current Week Views*||% Change in Views**||Watch the Spot|
|1||New||MoveOn Political Action||Protect Insurance Agencies||FunnyorDie||1,898,286||New|
|2||1||Evian||Live Young||BETC Euro RSCG||1,409,229||+38%|
|3||2||DC Shoes||Ken Block's Gymkhana Two Project||Mad Media||599,332||-25%|
|4||New||Microsoft||Windows 7 Launch Party||N/A||545,303||New|
|5||3||Microsoft Xbox||Project Natal||World Famous||495,773||+26%|
|7||New||Trend Micro||Fearless Web||Brief Attention Span, Alterseekers, Sharethrough||245,096||New|
|8||8||T-Mobile||T-Mobile Dance||Saatchi & Saatchi, MediaCom||240,596||-1%|
|9||6||Inspired Bicycles||Danny MacAskill Trials||N/A||236,282||-10%|
|10||9||Bud Light Lime||Canned Confessions||DDB||217,257||-8%|
Source: Visible Measures
*The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach‚Ñ¢ basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations.
Note: This analysis does not include Visible Measures' paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns, TV show or media network promotions, or public service announcements. View-count results are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact Visible Measures directly.
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