With Paid Promotion, Bing Bounces Google From Viral Chart

Differing Strategies as Microsoft, Google Jostle for Chart Spots

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Microsoft dumped agency JWT, but that 's not stopping it from pushing some of its work, one of the ubiquitous Bing "Search Overload" videos bouncing around the web. The spot, "Search Overload Syndrome Solution: Hawaii 2," topped the chart last week with more than 1.4 million views.

As always, its difficult to know how much paid promotion played in chart placement, but a look into the analytics of the original version on YouTube show a big spike a few weeks back, indicating that 's probably the case.

At any rate, Microsoft successfully booted Google's spots down the chart. Last week, Google's touching "The Web Is What You Make Of It" spots made the chart. This time, a demo ad for its new Chromebook checks in at No. 9. The views appear organic and driven by YouTube and Facebook.

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 New Microsoft Search Overload Syndrome 2011 JWT 1,476,871 New Microsoft: Search Overload Syndrome 2011
2 2 Evian Live Young BETC Euro RSCG 1,271,323 +1% Evian: Live Young
3 1 T-Mobile Royal Wedding Saatchi & Saatchi 975,024 -68% T-Mobile: Royal Wedding
4 9 Blendtec Will It Blend? In-house 754,468 +21% Blendtec: Will it Blend?
5 10 Virgin Media A More Exciting Place To Live DDB 731,982 +24% Virgin Media: A More Exciting Place To Live
6 New Animal Humane Society I Want... MAKE 697,246 New Animal Humane Society: I Want...
7 7 Volkswagen The Force Deutsch 682,066 -15% Volkswagen: The Force
8 Back on Chart Old Spice Old Spice Man is Back Wieden & Kennedy 672,754 Back on Chart Old Spice: Old Spice Man is                                                                     Back
9 New Google Introducing the Chromebook BBH 634,580 New Google: Introducing the Chromebook
10 8 Downy Mike in the Window Digitas 593,684 -21% Downy: Mike in the Window
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