Microsoft dumped agency JWT, but that 's not stopping it from pushing some of its work, one of the ubiquitous Bing "Search Overload" videos bouncing around the web. The spot, "Search Overload Syndrome Solution: Hawaii 2," topped the chart last week with more than 1.4 million views.
As always, its difficult to know how much paid promotion played in chart placement, but a look into the analytics of the original version on YouTube show a big spike a few weeks back, indicating that 's probably the case.
At any rate, Microsoft successfully booted Google's spots down the chart. Last week, Google's touching "The Web Is What You Make Of It" spots made the chart. This time, a demo ad for its new Chromebook checks in at No. 9. The views appear organic and driven by YouTube and Facebook.
|Last Week||Brand||Campaign||Agency||Current Week Views*||% Change in Views**||Watch the Spot|
|1||New||Microsoft||Search Overload Syndrome 2011||JWT||1,476,871||New|
|2||2||Evian||Live Young||BETC Euro RSCG||1,271,323||+1%|
|3||1||T-Mobile||Royal Wedding||Saatchi & Saatchi||975,024||-68%|
|4||9||Blendtec||Will It Blend?||In-house||754,468||+21%|
|5||10||Virgin Media||A More Exciting Place To Live||DDB||731,982||+24%|
|6||New||Animal Humane Society||I Want...||MAKE||697,246||New|
|8||Back on Chart||Old Spice||Old Spice Man is Back||Wieden & Kennedy||672,754||Back on Chart|
|9||New||Introducing the Chromebook||BBH||634,580||New|
|10||8||Downy||Mike in the Window||Digitas||593,684||-21%|
Source: Visible Measures
*The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations.
Note: This analysis does not include Visible Measures' paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns, TV show or media network promotions, or public service announcements. View-count results are incremental by week.
**Indicates percent change in views compared with the same period the week before.
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