Emotional 'DNA Journey' Crushes All Branded Video Opposition

Published on .

The travel site Momondo overwhelmed other marketers' video campaigns in our most recent Viral Chart with "The DNA Journey," which uses science to bust some people's preconceived notions.

Right below Momondo is chart regular Samsung -- nearly 30 million views shy of the No. 1 spot, according to Visible Measures.

1
The DNA Journey
NEW
Momondo
&Co Denmark
Views this week: 42,019,893
Spot last week: NEW
2
Galaxy S7 Edge Injustice Edition
221%
Samsung
NA
Views this week: 12,722,949
Spot last week: 10
3
#SmileThrough
NEW
Crest
NA
Views this week: 9,850,102
Spot last week: NEW
4
Prologue
NEW
Volvo
Forsman & Bodenfors
Views this week: 8,430,015
Spot last week: NEW
5
Being Better is Hard, Eating Better Doesn't Have to Be
11%
Wendy's
NA
Views this week: 8,350,155
Spot last week: 2
6
SUHD Unboxing
71%
Samsung
NA
Views this week: 7,399,358
Spot last week: 8
7
Hyundai + Euro 2016
Back on Chart
Hyundai
NA
Views this week: 7,117,237
Spot last week: Back on Chart
8
Computex 2016
NEW
Intel
NA
Views this week: 6,667,627
Spot last week: NEW
9
Louis Vuitton Cruise 2017 Fashion Show
NEW
Louis Vuitton
NA
Views this week: 6,115,705
Spot last week: NEW
10
#DoNotDisturb
-58%
Durex
TMW Unlimited
Views this week: 6,115,607
Spot last week: 1
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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